Press kit made for Vichy LiftActiv Serum 10 distributed to important members of the mexican media and Key opinion leaders for introducing the product to the beauty market.

The main concept is creating a book with all the beauty secrets you need to know for anti-aging, but there is actually just one secret, the product itself. The design esthetics is based of the main product, using silver over silver with hot stamping on the copy. Simple yet elegant.


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