Tazas Reforma was a temporary exhibition in which 7 architects and 1 industrial designer were asked to create architectonic sculptures based on the concept "waking life". These sculptures were made out of thousands of metal replicas of the iconic nescafe's coffee mug. We designed the event's identity with elements that somehow represent architecture, such as the grid and the wireframe coffee mug. The color palette is a selection of CMYK colors that once overlaid create new colors, like the architects all from different styles and ages, creating a beautiful mixture together.
Design and concept by Gila Afya, in collaboration with Jean Morlet, for SweetAd PR Agency
in simplicity we trust
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